We launch subscriptions, rentals and purchases with the right payment methods.
OKAST SOLUTIONS · MONETIZATION
MONETIZE OTT AND FAST.
GROW MODEL BY MODEL.
Offers, payments, campaigns and measurement work together. We help you sell subscriptions or content, activate advertising and grow commerce.
OKASTREVENUEONE CONTROL LAYER
01OTT & LIVE
02BROADCAST & FAST
03PAYMENTS
04ADVERTISING
05COMMERCE
- 01LAUNCH→
- 02ACTIVATE→
- 03SCALE→
- 04OPTIMIZE
START WITH WHAT FITS.
WE HELP YOU ADD MORE.
Paid access, advertising and commerce can work together. You can start simply; we grow the model with your business.
We turn VOD, Live and FAST audiences into controlled ad inventory.
We connect content to products and sponsorships, then measure what leads to a click or sale.
ACCESS & REVENUE MODELS
FREE
Open access without account creation
FREE IF REGISTERED
Free access after account creation, helping you know your audience and start a direct relationship with every user
FREEMIUM
Free preview followed by a playback stop with a purchase or subscription offer
DISPLAY & SPONSORSHIP
Clickable visuals, direct pre-rolls, house campaigns and brand bumpers
SVOD
Recurring subscriptions, trials and access periods
TVOD
Rental, purchase and pay-per-view
AVOD & FAST
Advertising-funded VOD or free linear channels
HYBRID
SVOD + AVOD or several models combined by catalogue
CENTRAL REVENUE CONTROLWE CONNECT EVERY MODEL.
WE CONNECT EVERY MODEL.
YOU KEEP CONTROL.
Offers, rights, users, ad inventory, payments and results are managed in the same CMS. Together, we add revenue models without multiplying tools.
OTT · VOD · LIVEBROADCAST · FAST
OKASTREVENUE LAYEROFFERS & RIGHTSPAYMENTS & USERSINVENTORY & RULESCAMPAIGNS & DESTINATIONS
SUBSCRIPTIONSTRANSACTIONSADVERTISINGCOMMERCE
WE HELP YOU START.
WITHOUT UNNECESSARY COMPLEXITY.
Two direct paths can generate revenue from launch, before you move to programmatic advertising — the automated buying and selling of ad inventory.
TURN THE INTERFACE INTO INVENTORY
Insert sponsored visuals into pages, rails and selections. Each creative can link to content, an offer or an external destination.
- Clickable images and banners
- Placement within OTT editorial
- Measurable impressions and clicks
RUN YOUR OWN VIDEO CAMPAIGNS
Schedule directly sold pre-rolls, house campaigns or sponsor messages without deploying a complex ad-management setup.
- Pre-rolls and house campaigns
- Sponsored-by messages
- Campaign periods and priorities
WE TURN AD INVENTORY.
INTO SUSTAINABLE REVENUE.
We prepare ad breaks, connect demand, protect the viewing experience and compare delivery with revenue across every channel.
PREPARE THE INVENTORY
Together, we place ad breaks in VOD, Live and FAST, then configure each service and destination.
CONNECT DEMAND
Your sales partners and campaign priorities connect to the targeting and delivery rules.
PROTECT THE EXPERIENCE
We control where ads appear, how long they run and how often viewers see them.
SEE WHAT PAYS
Your teams compare available ad slots, the share actually filled and revenue across channels and platforms.
ADVANCED ADVERTISING FORMATSWE CREATE MORE IMPACT.
WE CREATE MORE IMPACT.
WITHOUT INTERRUPTING THE PROGRAMME.
We create new advertising moments around content without systematically replacing the programme with a full-screen spot.
CONTENT
L-SHAPE
PAUSE AD
- 01PAUSE ADS
We show a message when playback is paused.
- 02L-SHAPES
We temporarily reduce the picture to add a companion format.
- 03OVERLAYS
We place a static or animated on-screen format over content.
- 04CLICKAD
We send an offer or link to mobile without interrupting TV viewing.
FROM CONTENT TO PRODUCT.
FROM CLICK TO REVENUE.
Curiosa understands editorial context. OKAST Shoppable then connects content, Shopify catalogues, stock, vendors and commercial rules to create relevant, measurable activations.
- 01UNDERSTAND→
We identify themes, people, places, objects and context in the content
- 02SYNC→
Shopify catalogues, products, variants, vendors, prices and stock stay synchronized
- 03ACTIVATE→
Your teams publish widgets, placements, Corners, QR codes and affiliate offers
- 04ATTRIBUTE
We identify which exposure or click contributed to each conversion and each unit of revenue
READ THE RESULTS.
SEE WHAT CREATES VALUE.
Together, we compare offers, audience, programming, advertising and destinations. You see what works and can decide what comes next.
01 / 04 · Revenue & subscriptions
01 · OTT REVENUE
TRACK OFFERS, SUBSCRIPTIONS AND CANCELLATIONS
Connect subscriptions, trials, transactions, revenue and cancellations to understand the real performance of every offer.
- Subscriptions and trials
- Transactions and revenue
- Cancellations and reasons
FOUR CUSTOMERS.
FOUR REVENUE PATHS.
Subscription, Freemium, TVOD and contextual commerce: four real uses of the OKAST Monetization layer.
01 / 04 · QWEST TV
01 · VIDEO OTT · SUBSCRIPTION
A MUSIC BRAND BECOMES A MONETIZED OTT SERVICE.
Qwest TV offers an editorial video experience celebrating Black and global music through concerts, documentaries, archives and interviews across multiple screens.
- MODEL · SUBSCRIPTION WITH OR WITHOUT ADVERTISING
- WE ACTIVATE · PAYMENTS & MULTISCREEN ACCESS
- SCOPE · 1,300+ PROGRAMMES · TV, WEB, MOBILE & TABLET
With OKAST, we’ve been able to launch our video platform very quickly and scale up our subscriber base. The team has also helped us on the marketing side by providing innovative tools to grow our audience worldwide.
Reza AckbaralyCEO & Co-founder of Qwest TV
From our very first contact with OKAST, we were guided step by step, which allowed us to launch our video platform in just a few weeks. What impressed us most was the team's ability to adapt to our editorial project, one of a kind.
Philippe BernardCEO of memocar.fr
Cortex Média is delighted with its collaboration with the OKAST teams, whose work made this project possible. We hope it will help audiences see talent before disability.
Benjamin LaurentFounder · Director · Publishing Director
The natural next step, and the most exciting, after successfully powering so many OTT services and FAST channels for our clients, was to create our own universe, where OKAST is not just handling the technology, the distribution or the monetization, but is on top of the editorial side as well, transforming our vision into something real, relevant and very European.
Francesco DentiChief Content Officer
BUILD THE RIGHT
REVENUE MODEL.
01Can SVOD, TVOD, AVOD and FAST be combined?+
Yes. Models can coexist by content, offer, audience, territory or destination. A service can combine an SVOD catalogue, AVOD content and FAST channels while keeping rights, users and performance under central control.
02Which payment systems can be integrated?+
We integrate Stripe, PayPal and direct carrier billing according to territories, applications and your commercial model.
03Can monetization start without complex advertising infrastructure?+
Yes. We let you start with clickable display and Sponsorship, then add programmatic advertising — the automated buying and selling of ad inventory — as the audience and project grow.
04How is advertising adapted to each platform?+
We configure ad breaks, SCTE-35 markers, VAST calls and server-side insertion for each project. We then adapt campaigns, priorities and inventory sharing by channel and destination.
05How do you measure performance and connect revenue to actions?+
We compare subscriptions, transactions, audience, content, programming and advertising. For Shoppable, attribution shows which exposure or click contributed to the conversion and revenue.
06Must every capability be activated at launch?+
No. We first activate the model you need today, then add payments, advertising, multidistribution, advanced formats, analytics or commerce as your service grows.
OTT · FAST · PAYMENTS · ADVERTISING · COMMERCE
BUILD THE RIGHT REVENUE MODEL FOR YOUR SERVICE.
Start with your audience, content and current channels. We will define the next viable revenue step, then the path toward payments, advertising, multidistribution or commerce.
Build my revenue roadmap