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EUROPEAN PROJECTS · PRODUCT IMPACT

EUROPEAN
R&D,
PUT INTO PRODUCTION.

With FAST4EU, we structured channels and distribution. With ASAP4EU, we advance advertising. With CURIOSA, we apply multimodal AI to content understanding.

Explore the projects See OKAST Intelligence
ONE EVOLUTION, THREE PROGRAMMES

BUILD.
MONETIZE.
UNDERSTAND.

We turn each research step into product: distribute content more widely, monetize it more effectively, then use AI to improve understanding, discovery and circulation.

01 · FAST & DISTRIBUTIONfast4eu

ACCELERATING FAST
ACROSS EUROPE.

FAST4EU was created to accelerate the adoption of FAST in Europe, a market shaped by multiple territories, languages, regulatory frameworks and viewing habits. The project brought together technology, content and distribution expertise to help European catalogue owners turn their programmes into free, advertising-supported channels.

Over three years, the consortium worked across the full value chain: editorial definition, channel creation and scheduling, feed preparation, monetization, performance analysis and access to platforms. This work helped structure the operating methods and distribution network that OKAST now uses to support channels across Europe and beyond.

  • 2022-2025 PROGRAMME
  • CO-FUNDED BY CREATIVE EUROPE MEDIA

KEY CONTRIBUTIONS

  1. 01MARKET

    Share practical knowledge of the European FAST ecosystem.

  2. 02CHANNELS

    Help content owners create and launch professional channels.

  3. 03DISTRIBUTION

    Build routes to platforms and operators.

  4. 04KNOWLEDGE

    Turn launches into reusable methods and resources.

THE PROJECT ON VIDEO
OKAST / VIDEO PLAYERFAST4EU
PROJECT PARTNERS
OKAST

Consortium member · platform, operations and distribution

SECOM GROUP

Consortium member · media and channel development

KINOSTAR

Consortium member · content and European distribution

View the historical FAST4EU page
02 · ADVERTISING & SHOPPABLE R&Dasap4eu

ADVANCED CTV FORMATS.
ALREADY IN THE PLATFORM.

ASAP4EU goes beyond researching connected-TV advertising. The programme enabled OKAST to develop and integrate new formats into its monetization layer for AVOD services and FAST channels. Teams can now activate L-shapes, pause ads and Shoppable experiences from the same platform used to manage content, channels and distribution.

An L-shape temporarily reduces the picture to reveal a companion message without interrupting the programme. A pause ad turns the pause moment into a useful, non-intrusive placement. Shoppable connects the context of a programme with products, widgets, QR codes or affiliate links, then measures impressions, interactions, conversions and revenue. ASAP4EU therefore turns European R&D into capabilities that publishers and broadcasters can use directly.

  • 2024-2027 PROGRAMME
  • CO-FUNDED BY CREATIVE EUROPE MEDIA

KEY CONTRIBUTIONS

  1. 01L-SHAPE

    Reduce the picture and display a companion format without interrupting the programme.

  2. 02PAUSE ADS

    Turn the pause moment into a new advertising placement.

  3. 03SHOPPABLE

    Connect content with products, QR codes, widgets and affiliate links.

  4. 04MEASUREMENT

    Track exposure, interaction, conversion and revenue across one journey.

THE PROJECT ON VIDEO
OKAST / VIDEO PLAYERASAP4EU

Demonstration recorded in the MyTV application by Bouygues Telecom.

PROJECT PARTNERS
OKAST

Coordinator · platform, data and monetization

BROADPEAK

Streaming and ad insertion technologies

TITAN OS

Independent CTV operating system and advertising marketplace

IMPRESA / SIC

Broadcaster, publisher and validation environment

03 · ARTIFICIAL INTELLIGENCEcuriosa

CURIOSA: AI THAT
UNDERSTANDS CONTENT.

CURIOSA is an entirely AI-based programme. It starts from a simple observation: a large share of audiovisual works remains difficult to discover when metadata is incomplete, inconsistent or limited to broad categories. Its multimodal AI analyses video, audio, text and images directly to identify themes, people, places, objects, languages, moods and relationships between works.

The AI models then turn these signals into semantic representations and similarity graphs. This supports natural-language search, cross-catalogue connections and more explainable recommendations. Editorial teams remain in control through transparent rules, while affiliation can measure value sharing when discovery leads to a work hosted by another service.

  • 24-MONTH PROGRAMME
  • 100% AI-BASED · LED BY OKAST

KEY CONTRIBUTIONS

  1. 01ANALYSE

    Multimodal AI reads video, audio, text and images beyond conventional metadata.

  2. 02MODEL

    Models create semantic vectors, entities and similarity graphs.

  3. 03DISCOVER

    Natural-language search connects works across catalogues and sectors.

  4. 04ATTRIBUTE

    Affiliation measures content circulation and value sharing.

THE PROJECT ON VIDEO
OKAST / VIDEO PLAYERCURIOSA
PROJECT PARTNERS
OKAST / MEI GROUP

Project lead · technology, platform and coordination

BETASERIES

Experimentation partner · series discovery and audience use cases

Explore Curiosa in OKAST Intelligence
EUROPEAN COLLABORATION

TURN RESEARCH
INTO MEDIA IMPACT.

FAST4EU, ASAP4EU and Curiosa have created methods, networks and capabilities already connected to OKAST operations. Let us explore how they can support your project.

Discuss the project outcomes